
digital presentation has been an incredibly fast spreading means of communicating ideas about space and design in architecture. photo-realistic renderings can deliver an accurate view of any proposed project and are becoming a high demand among clients and design review committees. forms can be expressed in such ways to help anyone understand an underlying idea or concept. modeling can also be expanded into fully animated walk-through videos for an even greater degree of viewer immersion.

exterior renderings are a very effective means of communicating an idea about a formal architectural organization, the development of a particular region, or the fit of an idea into its context. areas under development can be studied in great detail at the macro level, helping people imagine what a place could be like. these kinds of renderings are in extraordinary demand by developers and committees alike. home owners can benefit greatly by seeing what an addition to their house might look like ahead of time.

the design of not just a building, but the space of which it envelopes is key to creating comfortable interior environments. the play of light and its interaction with the materials within a space can be beautifully rendered in spectacular detail to fully immerse the viewer. to bring a person inside a space can spark a endless amount of ideas. hidden details are revealed and a space can be developed to a much greater amount of life before a single piece of material is placed down.

the method of which a space or building is constructed can speak volumes about the architectural or spatial ideas of the designer. the materials used in a constructed can be studied for light and color interaction, as well as overall appearance and composition. material studies are most often incorporated into the whole rendering and a single building can be shown in a multitude of material and color combinations and concepts.
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© Keith Carlson, 2007